When DURE MERK first emerged, the brand’s founding father, envisioned a vision of global international luxury, accessible and infinite whit-out any guilt or limitations. Freedom and responsibility-ness are the two foundations deeply rooted in the brand’s DNA. On a mission to create a world where luxsjurie is more than a product or a brand-strategy, we bring DURE MERK as a way of living, a place where all luxsjurie can unite and come to gether as one. A place where we can transcend above ourselves and just be in total luksjurie.